Research

In order to learn more about Africa's social media usage, this allows us to analyse which would be the best platforms to advertise and display Wazi's products. From the Social Media Stats Africa, Oct 2020 - Oct 2021 we can see that facebook is the constant leader where there is a 76.61% usage rate in September 2021. Linked in and Other platforms remain the lowest throughout. Youtube and Twitter are at smilar percentages in September 2021 with 9.5% and 8.61%. It is clear that in order to get the most exposure to Wazi's product, Facebook would be a reliable platform.

According to techcrunch.com, 1/3 of facebook users globally use instagram stories, posting and watching. In terms of Wazi's target market, this would be a really good opportunity to target more people worldwide, as well as Africa. This could be creative direction for the future.

PPU Group 1 WAZI Brief

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